What is the purpose of the I. A.M. STRONG campaign?

The I. A.M. STRONG campaign is designed specifically to combat sexual assaults within the military by actively involving all Soldiers in the initiative. This campaign emphasizes the importance of personal responsibility and encourages service members to stand up against sexual harassment and assault. It fosters an environment where Soldiers are empowered to support one another, create a culture of trust, and promote safety within their units. The focus is on engagement, responsibility, and creating a supportive community that effectively addresses and reduces incidents of sexual violence. This integrative approach is crucial for increasing awareness and upholding the values of respect and dignity within the military ranks.